人机一体、虚拟影像与伦理预警 ——人工智能时代电影工业美学“接着讲”之一

Human-Machine Integration， Virtual Image， and Ethical Warning：“Continuing the Discussion” on Film Industry Aesthetics in the Age of Artificial Intelligence （I）

中文关键词:  人工智能；电影工业美学；接着讲；人机一体；虚拟影像；伦理

英文关键词:artificial intelligence； film industry aesthetics； continuing the discussion； human-machine integration； virtual images； ethics

中文摘要:

      以人工智能为引擎的高新科技加速度式发展，给电影工业，电影人的思维、想象力、主体性与工作理 性、生存方式等都带来巨大冲击，也对电影理论建设提出了新挑战。电影工业美学立足于电影产业发展、工业 化升级和新生代导演的创作，涉及原理论、方法论、创作论、本体论、受众论、传播论等维度，系新媒介语境下建 构的电影阐释学术话语和知识体系。当下的电影工业美学需要在人工智能背景下“接着讲”：在主体维度，“人 机一体”成为导演身体的延伸、器官的再造，带来了主体性危机；在影像维度，大量智能化生成的虚拟影像颠覆 了影像本体论与真假标准；在伦理维度，必须关注日益加剧的内部/外部电影伦理问题，遵循“以人为本”原则。

英文摘要:

      The rapid development of high-tech technologies with artificial intelligence as the engine has brought tremendous impact to the film industry， filmmakers’ thinking， imagination， subjectivity， rationality of work， and modes of existence. It also poses new challenges to film theory construction. Film industry aesthetics， based on the development of the film industry， industrial upgrading， and the creative works of new-generation directors， involves dimensions such as original theory， methodology， creative theory， ontology， audience theory， and communication theory. It is a new academic discourse and knowledge system of film interpretation constructed in the context of new media. Therefore， the current film industry aesthetics needs to “continue the discussion” in the context of the development of artificial intelligence. In the subjective dimension，“human-machine integration” has become an extension of the director’s body and reconstruction of organs， leading to a crisis of subjectivity. In the image dimension， a large number of AI-generated virtual images have subverted the ontology of images and the standards of authenticity. In the ethical dimension， it is necessary to pay attention to the increasingly intensified internal/external film ethical issues and adhere to the principle of “people-oriented”.