人机融合情境下媒介智能机器生产研究

Media Intelligent Machines Production in the Context of Human-Computer Integration

中文关键词:  人机融合；媒介智能化；智能机器生产

英文关键词:human-computer integration, media intelligence, intelligent machine production

中文摘要:

      人工智能作为通用技术将给媒介生态带来巨大改变，它将全方位地影响媒介生产与消费。在人机融合情境下，媒介智能化研究应包含哪些内容，应采用何种研究取向与价值观念，这些问题都会直接影响媒介智能化的未来走向。文章从国内外文献入手，在梳理智能机器生产“来时路”的基础上，提出“发展观”“技术观”“用户观”与“伦理观”四种观念，搭建了媒介智能机器生产理论研究与传播实践的系统考量框架，以此预判媒介智能化发展趋势并确立相应的刹车战略或边控策略。

英文摘要:

      Artificial intelligence, as a general technology, will bring huge changes to the media ecology and affect media production and consumption in all aspects. In the context of human-computer integration, what should be included in the study of media intelligence, what research orientation and values should be adopted, and these issues will directly affect the future trend of media intelligence. The paper, starting with domestic and foreign documents, reviews the history of intelligent machine production, and proposes four concepts of “development view”, “technology view”, “user view” and “ethics view”. The paper also establishes a systematic evaluation framework for the theoretical research and communication practice of media intelligent machine production, thus predicting the development trend of media intelligence and establishing the corresponding brake strategy or control strategy.