电子商务中的知识产权法律保护

Legal Protection of Intellectual Property Rights in E-Business

中文关键词:  电子商务；著作权保护；商标权保护；完善建议

英文关键词:legal protection of copyright, legal protection of trademark, suggestion

中文摘要:

      互联网特别是移动互联网的高速发展深刻影响了社会生活的各个方面，使用互联网开展电子商务从而增加了商业形态是其深刻影响社会的表现之一。当今，电子商务已经深入人们的日常生活。文章以互联网用户迅速增加为背景，以表明其将带动电子商务更迅猛发展，而电子商务与著作权、商标权等知识产权密不可分。在此基础上，先后分析了著作权、商标权的法律保护，最后，针对著作权、商标权法律保护中的不足，提出了在电子商务中加强著作权、商标权保护的建议。

英文摘要:

      The rapid development of internet, especially mobile internet, has exerted profound influences on the social life. E-business on internet has become a new type of business and has already rooted in human daily life. As a result, it is necessary to explore the relationships between E-business and intellectual property rights such as copyrights, and trademarks. The paper holds that legal protection of copyrights and trademarks is the most important issue in E-business. Accordingly, some essential steps must be taken to protect copyrights and trademarks in E-business.